ImageLast fall, Carli Cichocki, a ’06 PRKent alumna, developed and implemented a national media plan for the Do Good Bus, a transportable community service venture, that accompanied Grammy-nominated Foster the People on its six-week, North American tour.

Prior to touring on the Do Good Bus, Carli worked as a senior account executive at Spitfire Strategies, a Washington-D.C. based, national communications consulting firm that specializes in helping nonprofits and foundations. She also served in the United States Senate for Senator Sherrod Brown as a press intern and special assistant to the senator’s senior advisor on economic development.

 

As a student at Kent State, Carli interned with Marcus Thomas LLC, The Babcock & Wilcox Company and the City of Kent. She also worked for two semesters at Flash Communications; served as Vice President of Public Relations, PRSSA; and survived the course “PR Campaigns.”

Carli currently works to further local nonprofits’ and political candidates’ communications efforts at R Strategy Group in Cleveland, Ohio.

Jan. 18 – PRSSA Meeting

Using the Do Good Bus as an example, we’ll cover traditional/social media relations planning and implementation. More specifically, we’ll discuss:

  • The qualities of a news story
  • Determining target audiences
  • Crafting messages
  • Pitching media/ working with reporters
  • Ways social media tools can complement each other to spread the word.

Don’t forget the meeting starts at 7:30 p.m. in room 110. We look forward to seeing everyone there.

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