Four Ways I Manage My Online Brand

In today’s Internet-crazed society, it’s important to keep up and stay connected with social media. While we all want to stay involved, it’s important we’re sending the right message online. Here are four ways I manage my personal brand online:

1. Edit – Often, we hear it’s important to filter the content we post on social media sites. This can be critical. I think it’s important to show your personality while keeping a professional image.

2. Blog – I use my blog to help manage my brand. I use it to engage with people who have similar interests, and I explain where I want to take my interest in PR.

3. Update – I try to make sure I’m updating my social networks often so I don’t disappear online. It’s not enough to simply have an online presence. You must stay consistent and maintain that presence.

4. Connect – I use the same username for all networks. I want it to be easy for my audience to find and recognize me online. I also list on my blog the platforms I use and post my blog’s link on all of my networking profiles.

These are some easy ways I control my message online. If you need help, use these tips to get you started. If you’re on your way to building your online presence, share steps you take in managing your brand.

Marcus Donaldson is a sophomore public relations major and PRSSA Kent member.